Observations from the Creative Battlefield or: How I Learned to Stop Worrying and Deliver on Promises
Things tend to work out best when a brand's ethos is something that people can truly believe in. Brands with relevant intellectual and emotional meaning, simply equals value.
The age of conscious manipulation is over. Like your childhood home, all the hiding spots have been identified. Today, truth = trust.
Bona fide human stories matter in an algorithmic, programmed world. Just because a story is being told doesn't make it storytelling.
Creative leadership is not about rejecting ideas, it’s about clearly articulating the consequences of a suggested choice.
Perfect may indeed be the enemy of good, but details matter too, Voltaire.
Go for a hike in the canyon. It’s nice outside.
Brand building is business building
Put Strategy First:
By basing strategy, creativity and execution on valid research and tangible objectives, the horse will place with all four legs intact.Engage Everyone:
Get leaders and high-level stakeholders on board by participating with them and get employees to believe in a new future by having them co-author it. People support what they help create.Hands Across Environments:
Enabling brand activation in today’s complex, cross-channel environment begins and ends with sustained collaboration.